2/19/2023 0 Comments Lulu lemons![]() ![]() ![]() Using Acquia Customer Data Platform, lululemon was able to connect the dots between its myriad of digital and in-person channels and customer touchpoints, allowing the company to understand customers on an individual level and reciprocate their engagement.Īcquia Customer Data Platform provided lululemon with data insights that allowed the company to tailor in-person and online campaigns. With the high volumes of data generated and collected - customer profile data, transaction data, web data and IoT data - real-time processing of the data was imperative to be able to separate important insights from noise and deliver experiences when they mattered. Lululemon partnered with Acquia, using Acquia Customer Data Platform to collect customer data into a single location and better target shoppers based on brand interactions. The company knew it needed intelligent assistance that could turn its volumes of data into an actionable strategy. And store silos, along with disconnected digital teams, created even more challenges to lululemon’s promise of a cross-channel lifestyle brand. With a top-down, company-wide initiative to align on the concept of customer-centricity, lululemon knew they’d have to better understand their customers as individuals, but what wasn’t clear was which tools and teams would need to be integrated to make it happen. Manually parsing the data wasn’t an option - with disparate data types that needed different levels of processing, mere humans would be incapable of generating insights. But to get there, they’d need a way to effectively process and gain insights from the massive amounts of data the company collected. Lululemon execs set a big goal: for the brand to touch 1 billion people. The company also wanted to use its data as a lens to peer into the future, gaining insight into customer propensities and opportunities, in order to segment audiences for maximum impact. ![]() lululemon execs realized that they needed to unify all of their customer intelligence to be able to orchestrate experiences across physical and digital channels. Digital engagement and data collection was operating in a completely different silo. In the course of these relationships, the company was able to generate an enormous amount of data, but it was limited to communities and regional stores. Much more than just a store where people purchase physical products and athletic gear, lululemon’s focus on serving as a community hub has allowed it to establish strong relationships with customers. In addition to its e-commerce website, lululemon operates 460 stores across the globe. Originally focused on yoga pants and other yoga wear, the company has since expanded its product line to include lifestyle apparel, performance shirts, shorts and pants, and yoga accessories. Founded in 1998, Canadian athletic apparel retailer lululemon has always wanted to serve as a community hub for people who are interested in healthy living and mindfulness. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |